Great video to watch: https://www.youtube.com/watch?v=GWgD57BCQp0

Define: Describe your website content

• [ ] Identify relevant long-tail keywords
  • More Info
• [ ] Format Titles & Provide Main SEO Description.
  • See How
• [ ] Provide Page SEO Titles and Descriptions
  • See How
• [ ] Provide up-to-date business information
  • See How
• [ ] Connect social links & add share buttons
  • See How
• [ ] Structure Content with Headings
  • Guidelines
• [ ] Optimize webpage URLs and add keywords
  • Example
• [ ] Add Alt Text to Images (Descriptions)
  • Example

Optimize: Improve website security and efficiency

• [ ] Enable SSL and HSTS
  • See How
• [ ] Compress images/graphics/videos
• [ ] Check mobile friendliness (see Google Mobile-Friendly Test)

Build: Plan out a content strategy